Professional networking is an important tool for both businesses and students. In today’s culture, we are constantly bombarded with advertisements, billboards, pop-ups, etc. No one knows what information is valuable or what services to trust. Networking helps cut through the noise by building personal relationships that individuals can rely on for the information they are seeking. Networking done right can lead to quality company referrals and competitive career opportunities. Networking is not just about selling yourself, it is also getting to know the other person’s needs and challenges to see if you can assist them through your own personal network. By doing this, you strengthen the relationship, and will be considered for opportunities or referrals from them in the future. Many small business owners will tell you that the majority of their leads come through network referrals, not from promotion or advertisements. Likewise, competitive jobs are often not even posted to the public, and are filled through personal networks of trusted employees. In addition to discovering opportunities, attending professional networking events can help you improve your social skills and meet new friends. Whether you are a business manager or student, this site can be useful for you in finding appropriate networking events in the Princeton NJ area for you to meet the right people and discover the right opportunities.